Join the global movement protecting turtles and tortoises for 35+ years

Founded by American Tortoise Rescue, World Turtle Day® celebrates 220 million years of survival
— and works to protect the next 50.

We're Here To Help

Wear Your Support. Fund Their Future.

Every purchase supports turtle rescue and conservation efforts worldwide.

Join the Movement

Coming Soon! Get resources & tools to shellebrate and protect turtles!

A Legacy of Protection

In 1990, Susan Tellem and Marshall Thompson founded American Tortoise Rescue in Malibu, California, dedicating their lives to rescuing and rehabilitating turtles and tortoises.

What began as a small rescue operation has grown into a global movement. In 2000, they created World Turtle Day® to bring worldwide attention to turtle and tortoise conservation—and it's now celebrated in over 190 countries.

Their vision: a world where turtles and tortoises thrive in healthy habitats, protected by informed and passionate communities.

The Movement in Action

From classrooms to coastlines, zoos to rescue centers—see how people around the world are celebrating and protecting turtles.

A global movement by American Tortoise Rescue® dedicated to protecting turtles and tortoises and their habitats around the world.

World Turtle Day® is a registered trademark of American Tortoise Rescue®. © 2026 All rights reserved.