Privacy Policy & Terms of Use

Effective Date: March 4, 2026 | Last Updated: March 4, 2026

Introduction

American Tortoise Rescue (“ATR,” “we,” “our,” or “us”) operates the World Turtle Day® website at worldturtleday.org (the “Site”). This document explains how we collect, use, and protect your personal information, and sets out the terms that govern your use of the Site, including our email communications and merchandise shop.

By using the Site, you agree to the practices and terms described below. If you do not agree, please do not use the Site.

Information We Collect

Information You Provide Directly

  • Email address — when you subscribe to our mailing list, make a purchase, or contact us
  • Name and shipping address — when you purchase merchandise
  • Payment information — when you make a purchase (processed securely by PayPal; we do not store your credit card or bank account details)
  • Communications — any messages you send us via email at [email protected]

Information Collected Automatically

  • Usage data — pages visited, time spent on the Site, referring URL, and browser type
  • Device information — IP address, operating system, and device type
  • Cookies and similar technologies — small data files placed on your device to help the Site function and to understand how visitors use it (see “Cookies” section below)

How We Use Your Information

We use the information we collect to:

  • Send you World Turtle Day® news, updates, and campaign communications via email
  • Process and fulfill merchandise orders, including shipping and customer support
  • Operate, maintain, and improve the Site and its features
  • Respond to your questions, comments, and requests
  • Detect and prevent fraud or unauthorized activity
  • Comply with legal obligations

We will never sell, rent, or trade your personal information to third parties for their marketing purposes.

Email Communications

When you subscribe to our email list, your information is managed through ActiveCampaign, our email service provider. ActiveCampaign processes your data on our behalf and is contractually bound to protect it.

Every email we send includes an unsubscribe link. You may opt out at any time by clicking “Unsubscribe” at the bottom of any email or by contacting us at [email protected].

Merchandise Shop

Orders and Payment Processing

Our merchandise shop is powered by WooCommerce and fulfilled through Printify, a print-on-demand service. When you place an order, your name, email, and shipping address are shared with Printify so they can produce and ship your items directly to you. Payment is processed securely by PayPal. PayPal has its own privacy policy governing how it handles your payment data. We do not have access to your full credit card or bank account details.

Pricing and Availability

All prices are listed in U.S. dollars unless otherwise stated. We make every effort to ensure pricing is accurate, but errors may occur. We reserve the right to correct pricing errors and to cancel any orders placed at an incorrect price. Product availability is subject to change without notice.

Shipping

Shipping times and costs vary depending on your location. We are not responsible for delays caused by shipping carriers, customs, or events beyond our control. Risk of loss passes to you upon delivery to the carrier.

Returns and Exchanges

Our merchandise is produced on demand by Printify. If your item arrives damaged, defective, or incorrect, please contact us at [email protected] within 30 days of delivery and we will arrange a replacement or refund. Because items are custom printed, we generally cannot accept returns for buyer’s remorse, but we’ll do our best to make it right.

Donations

The Site may include links to donate to Turtle and Tortoise Rescue of Arroyo Grande (TTRAG) or other conservation organizations. Donations are separate from merchandise purchases and are subject to the receiving organization’s own terms and policies.

Third-Party Services

We use the following third-party services to operate the Site:

  • ActiveCampaign — email marketing and subscriber management
  • WooCommerce — e-commerce platform powering our merchandise shop
  • Printify — print-on-demand fulfillment (produces and ships merchandise)
  • PayPal — payment processing
  • Website hosting provider — Site hosting and analytics

Each service may collect data as described in their own privacy policies. We encourage you to review them.

Cookies

The Site uses cookies and similar technologies to:

  • Keep the Site functioning properly (e.g., shopping cart functionality)
  • Understand how visitors use the Site so we can improve it
  • Remember your preferences

Most web browsers allow you to control cookies through their settings. Disabling cookies may limit certain features of the Site.

Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, loss, misuse, or alteration. All purchases are processed over encrypted (SSL/TLS) connections. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

  • Email subscriber data is retained until you unsubscribe
  • Order and transaction data is retained as required for accounting, tax, and legal purposes
  • You may request deletion of your data at any time by contacting us

Your Rights

Depending on where you live, you may have rights regarding your personal information, including the right to access, correct, or delete your data; opt out of email communications; request a copy of the data we hold about you; and lodge a complaint with a data protection authority.

To exercise any of these rights, contact us at [email protected].

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, request its deletion, and opt out of the sale of your personal information. We do not sell personal information. To make a request, contact us at [email protected].

Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

International Visitors

The Site is operated from the United States. If you are visiting from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States. By using the Site, you consent to this transfer.

Use of the Site

You agree to use the Site only for lawful purposes. You may not:

  • Use the Site in any way that violates applicable law
  • Attempt to gain unauthorized access to the Site, its servers, or any connected systems
  • Use the Site to transmit any harmful, threatening, abusive, or harassing material
  • Reproduce or exploit any portion of the Site for commercial purposes without our written permission
  • Use automated systems (bots, scrapers) to access the Site without our consent

Intellectual Property

World Turtle Day® is a registered trademark of American Tortoise Rescue. All content on the Site — including text, images, graphics, logos, and designs — is the property of ATR or its licensors and is protected by U.S. and international intellectual property laws.

You may share links to the Site and use World Turtle Day® resources for personal, educational, and nonprofit purposes with appropriate credit. For commercial use, media inquiries, or trademark licensing, contact us at [email protected].

User-Submitted Content

By submitting photos, stories, shellfies, or other content to the Site or our social media channels using #WorldTurtleDay or related hashtags, you grant ATR a non-exclusive, royalty-free, worldwide license to use, display, reproduce, and share your content in connection with World Turtle Day® promotional and educational activities. You retain ownership of your content.

We reserve the right to remove any user-submitted content that we determine is inappropriate, offensive, or inconsistent with the mission of World Turtle Day®.

Disclaimer of Warranties

The Site and all content, products, and services are provided “as is” and “as available” without warranties of any kind, either express or implied. We do not warrant that the Site will be uninterrupted, error-free, or free of harmful components. Educational content on the Site is for informational purposes only and should not be considered professional veterinary, legal, or scientific advice.

Limitation of Liability

To the fullest extent permitted by law, ATR and its officers, directors, volunteers, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the Site, your purchases, or your inability to use the Site. Our total liability for any claim shall not exceed the amount you paid to us in the 12 months preceding the claim.

Indemnification

You agree to indemnify and hold harmless ATR, its officers, directors, volunteers, and affiliates from any claims, damages, losses, or expenses arising from your use of the Site, your violation of these terms, or your violation of any third-party rights.

Third-Party Links

The Site may contain links to third-party websites or services. We are not responsible for the content, privacy practices, or terms of any third-party sites. Accessing third-party links is at your own risk.

Governing Law

These terms are governed by the laws of the State of California, without regard to conflict of law principles. Any disputes shall be resolved in the courts of the State of California.

Changes to This Policy

We may update this Privacy Policy & Terms of Use from time to time. Changes will be posted on this page with an updated “Last Updated” date. Your continued use of the Site after changes are posted constitutes acceptance.

Contact Us

If you have any questions, please contact us:

American Tortoise Rescue

Email: [email protected]

Website: worldturtleday.org

 

World Turtle Day® is a registered trademark of American Tortoise Rescue.

A global movement by American Tortoise Rescue® dedicated to protecting turtles and tortoises and their habitats around the world.

World Turtle Day® is a registered trademark of American Tortoise Rescue®. © 2026 All rights reserved.